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International Journal of
Law, Policy and Social Review
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VOL. 8, ISSUE 3 (2026)
Regulating the synthetic persona: Deepfakes in India’s digital media and entertainment industry
Authors
Arshiya Nandal, Bhavya Singh, Kostuv Keshav, Prisha Narayan
Abstract
Deepfakes present an unusual legal problem because a single synthetic work may simultaneously reproduce copyrighted material, appropriate an individual’s identity and circulate through an intermediary subject to statutory duties. Indian law addresses each of these concerns, yet their interaction remains uncertain. This paper examines that coordination gap within India’s digital media and entertainment industry. It argues for an integrated framework based on four inquiries: Source, Identity, Context and Circulation. It further proposes rights-linked provenance, granular synthetic-performance licensing and harm-sensitive platform remedies. The approach seeks to coordinate existing law while preserving creative expression, individual autonomy and workable intermediary governance.
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Pages:128-133
How to cite this article:
Arshiya Nandal, Bhavya Singh, Kostuv Keshav, Prisha Narayan "Regulating the synthetic persona: Deepfakes in India’s digital media and entertainment industry". International Journal of Law, Policy and Social Review, Vol 8, Issue 3, 2026, Pages 128-133

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Regulating the synthetic persona: Deepfakes in India’s digital media and entertainment industry | International Journal of Law, Policy and Social Review